Our History | Richards Honda in Baton Rouge, LA

In 1958, after years of working in the automotive business, brothers Jay and Sonny Richards came to Baton Rouge to pursue a dream of opening their own car dealership. They chose North Street in downtown Baton Rouge as the site of their first dealership, Richards Ford. A decade later, Richards Ford moved their operations to an expanded facility on Florida Blvd., to better serve their customers. That dealership would soon become one of the largest Ford dealerships in the South.

After years of success overseas, Honda introduced an American branch of their operations in the early 1970s. They began contacting successful dealers across the country, including the Richards family, in hopes of establishing a dealer network nationwide. The Richards family immediately saw the potential with the Honda brand and accepted the offer to become one of America’s first Honda dealers. From 1971-1978, Richards Honda operated out of the same building as Richards Ford. In 1979, Richards Honda moved into its own state of the art facility next door to Richards Ford.

Today, after over 50 years of serving the Baton Rouge area, Richards Honda has earned their place as the most experienced Honda dealer in the area. Over the years, Richards Honda has grown in its current location at 13413 Millerville Greens Blvd, as we now offer a state-of-the-art New and Used Car Showrooms, Parts & Service Centers and a Finance Department. Whether you are in need of a new or used automobile or parts/service for your current vehicle, Richards Honda of Baton Rouge is here to assist you with any of your automotive needs!


Richards Honda